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 microsoft and gap


Big brands like Microsoft and Gap are using AI to create personalized ads for people -- and the results blow away ads written by humans

#artificialintelligence

Turns out, artificial intelligence isn't just helpful for powering chatbots and voice assistants. It may also be able to help brands create emotionally intelligent ads. A suite of big-name marketers like Microsoft and Gap have started relying on AI to optimize the content of their ads, tapping into ad-tech startups like Persado to generate personalized ads based on the language a user is most likely to respond to. Think of it as an AI-powered, automated copywriting machine. The Persado platform can be used across web, email, text, and social ads.